Apple has introduced its first smart display, the HomeView, priced at $299. Designed to look like a large Apple Watch on a flatter metallic HomePod Mini base, the device is built to serve as a shared, always-available household interface rather than acting as a standalone computer that runs iPad applications.
A communal device for the household
Unlike an iPad, which typically stays locked to a personal user profile, requires regular charging, and can wander off under couch cushions, the HomeView is a fixed-position, always-powered countertop or wall device. It lacks a battery or detachable screen and is designed to provide communal access for up to six household members.
Apple executives pointed to the integration of Siri AI as a core driver for the launch. Kaiann Drance, vice president of product marketing for home at Apple, highlighted the combination of Siri AI and privacy features. Meanwhile, Lilian Rincon, vice president of product marketing for AI at Apple, emphasized conversational abilities and natural-language processing, noting that the assistant is designed to execute commands directly without bombarding users with follow-up questions.
Functionality and limitations
The HomeView replicates many capabilities already available on iPhones and iPads, such as adjusting smart lights, viewing live feeds from security cameras, checking calendars, and functioning as a video phone when family members are away from their personal devices. However, the device does not natively support video streaming apps, including Apple’s own services.
While hardcore automation enthusiasts might desire deeper system integration or advanced computer capabilities, the device’s straightforward approach targets households looking for a shared interface to manage basic tasks like turning on lights, checking schedules, and controlling home temperatures without relying entirely on individual smartphones.