Filmmakers speaking on a Kling AI panel at the Asian Contents & Film Market (ACFM) in Busan emphasized that artificial intelligence video generation requires traditional cinematic expertise and human intervention to avoid uniform results.
The panel, titled “New Cinematic Possibilities: Reimagining Filmmaking with Kling AI,” featured Korean director Kim Sung-soo, MooAm Co CEO Harry Hyun, Chinese animation filmmaker Li Wei, and MBC C&I AI Contents Lab producer Lee Sang-wook. The participants presented projects built using Kling AI tools and discussed current trends in AI-assisted filmmaking.
The Role of Human Creativity
Kim Sung-soo, whose credits include Asura: The City Of Madness and 12.12: The Day, presented a teaser for his upcoming short film Worm Train—inspired by Franz Kafka’s Metamorphosis—which features a giant worm commuting on a subway. Kim noted that while he initially feared AI would damage the industry, his perspective has shifted.
“Technology does not replace creativity. The value of images still comes from human intervention,” Kim said, adding that while anyone can access the platform, individual artistic vision dictates the final quality.
Harry Hyun, director of AI films Crypto Man and Genfluencer, argued that AI production primarily offers efficiency and simplicity rather than a fundamental departure from traditional methods. Without experienced crew members, however, projects risk losing their distinctiveness.
“If you don’t have experienced filmmakers on set, everything can end up looking the same,” Hyun stated, pointing to identical lighting and framing choices. “You need an art director who can do the fine tuning, a director and cinematographer who have really studied and learned when to use a close shot, wide shot, how to frame an image.”
Workflow and Industry Standards
Li Wei, who is utilizing Kling AI tools for the animated feature Born Of The Tide, highlighted how instant visual results facilitate crew communication and feedback during trial-and-error phases.
Meanwhile, Lee Sang-wook showcased a teaser for Rendering Love—an upcoming series from MBC C&I and Barunson E&A that blends traditional live-action footage with AI characters to depict a virtual K-pop group. Lee stressed that entire production teams must maintain a shared understanding of evolving software updates to preserve output quality.
Addressing potential regulations, Kim suggested it remains premature to establish formal industry standards in South Korea while creators are actively exploring the technology’s creative limits. However, he emphasized that creators must remain vigilant regarding potential rights infringements from the early stages of production.
